The North Face makes good on threat to sue The South Butt

The lawsuit says: "While defendants may try to legitimize their piracy under the banner of parody, their own conduct belies that claim." The suit notes that The South Butt founder once offered to sell his company to The North Face for $1 million. (St. Louis Post-Dispatch)

Comments

[Krash]

Hope he wins. Like the guy says in the article, it is patently obvious its a parody. The true farce is the lawsuit. Too many Lawyers!!

[KDP]

Parody is never appreciated by stick-up-the-butt corporate types.

[thomas]

North Face should have made a counter offer for purchasing the clever spin off company and started a new line of warm up pants and fleece undies all sporting the new South Butt logo. Litigation will cost more than the offer, and I'd bet the student would have accepted.

I need investors for Victorias Secret South Butt Face.

[Phranqlin]

You can't buy publicity like this. North Face just gave South Butt a buttload (or is it a faceful?) of sales!

[Torgo]

The South Butt? Jefferson Davis??

[RockyMtnMac]

..and once again, everyone ignores the Middle Gut.

[Lou Sussler]

I don't think it's parody if it's become a multi million dollar company.

If they hadn't ripped off the graphic, I don't think North Face would prevail but they did.

Yes, it's funny and clever and also infringing on the trademark that North Face built up over a number of years.

They've got a lot of free publicity now and sales will certainly spike, then they'll have to pay a multimillion dollar settlement and go out of business.

It's a shame because they could have come up with a graphic that was also a parody and not been infringing.

[RevJSH]

I would have went with The Peter North Face, spoofing both stupid yuppie apparel and porn.
Double Win!

[American Veteran]

"Watkins now hopes the lawsuit will goose sales some more."
In the south butt?

[johnjohn]

RMM - I WISH! Most people want to know when I am due!

[Somebody]

Yet another reason to avoid big brands. Brands are not untouchable. I don't give a rip how much they've nurtured a "brand identity". They are brands, not some holy relic.

[Handy Dandy]

It is always, repeat, always foolish to go after people who are mocking you. North Face comes away looking worse, not better. It will not increase their sales by a nickel.

[Sheila]

The ideal solution is to wear a shirt bearing the name North Face and pants with the name South Butt.

[LimeGreenLizard]

How about middle tits?

[Wrygrin]

Face sues Butt, citing possible confusion between the two.

[Handy Dandy]

That reminds me of the old punchline to the question, "Got a match?" Of course nobody uses matches any more. But I was always terrified to use the punchline for fear I'd get it backwards and say "Yeah, my face and your ass."

[thomas]

"Got a match?"

Not since Superman died.

[junsz]

I support the North Face,I have two The North Face down jacket, great quality,and cool appearanc!

[NYC Limo]

Anyway i never like the North face!!!! i careless he,he

[Photo Retouching perth Australia]

Supereb